The Mission: Create an Impactful experience to celebrate Tommy Hilfiger's new Mercedes-AMG F1 x Awake NY collection and amplify their new brand ambassador Lewis Hamilton at F1 Miami
 

The Approach: GQ and Tommy Hilfiger partnered at Miami race weekend to ensure their latest collection was top of mind during the peak of excitement at F1. For a leaned in and engaged audience we activated strategic targeted media, bespoke experiential activations and organic editorial coverage to boost awareness.