The Mission: Increase awareness and drive purchase consideration for The Duffle, Marc Jacobs’ new unisex handbag, as well as for other key product categories.

The Strategy: The approach centers on eye-catching fashion photography and compelling storytelling, complemented by high-energy short film assets aimed at engaging a younger audience. The content is anchored in a native articles, with New York super-couple Arthur Kelso and Taylor Coward demonstrating how The Duffle is the perfect accessory for a summer adventure.